Western Union sought to promote specific money transfer programs to different Latin American populations (Brazilians, Dominicans, Panamanians, Central Americans, and South Americans) between the ages of 18 and 49 in several DMA’s in the US.

ALCANCE conducted a detailed demographic population analysis to determine the highest target populations by zip code of residence. We then identified the appropriate OOH vehicles to effectively reach each audience within those zip codes with high concentrations (typically above 75%). Bulletins, transit shelters, phone kiosks, urban panels, subway two-sheets, and subway dominations were all employed. Each subway exit and entrance was targeted to a specific audience.

Increased volume for each wire transfer program led to praise from the AOR and client support for further campaigns.

< Back