Terra.com Target:
Opinion Leaders



Terra.Com sought to position itself as the online resource for cutting edge information on news, sports, music, entertainment and pop culture amongst affluent Hispanic trend-setters.

ALCANCE implemented a two tier program to reach trendy Latinos in top Hispanic markets. Teaser media such as clean graffiti and stencils at shopping, cafes, university areas were used to target assimilated Latinos in trendy locales. Traditional media such as street furniture, mall media, bulletins, buses, and high profile signage in Times Square were used to drive mass awareness, showcasing over a dozen creative executions.

The campaign brought the brand to life for opinion leaders, increased recognition, garnered positive PR and resulted in a strong flow of website traffic for Terra.Com.

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